When PUMA teams up with BLACKPINK’s Rosé, the result is nothing short of iconic. The PUMA x Rosé Speedcat Ballet SD “White Black Frosty Pink” isn’t just a sneaker; it’s a cultural statement. It fuses motorsport precision with ballerina elegance — an unlikely yet perfect blend that defines modern femininity and streetwear. This drop isn’t only for sneakerheads; it’s for every fan who’s ever admired Rosé’s effortless grace, and for anyone who believes fashion should move with both speed and soul.
🖤 The Story Behind the Collaboration
In 2024, Rosé joined PUMA as a global ambassador, marking one of the brand’s most anticipated creative partnerships in recent years. Known for her dreamy voice, minimalist fashion sense, and understated strength, Rosé became the face of a new era for PUMA — one where style and performance coexist beautifully. Her debut capsule, the Speedcat Ballet SD, is a reflection of that balance.
Rosé worked closely with PUMA’s design team to reinterpret the classic Speedcat, originally a racing shoe from the early 2000s that embodied speed, control, and sharp design. Together, they transformed it into something entirely new: a ballet-inspired sneaker that feels soft yet assertive, sporty yet delicate. This collaboration celebrates contrasts — the same duality that defines Rosé herself.
The “White Black Frosty Pink” colorway perfectly captures her essence. The white suede base symbolizes purity and calm, the black Formstrip represents focus and strength, while the subtle frost-pink details echo her warmth and artistry. Every design choice reflects her personal identity — from the soft pastel accents to the ribbon laces that wrap gracefully around the ankle. It’s a sneaker that mirrors Rosé’s world: elegant, disciplined, and deeply expressive.
🩰 The Backstory: From Race Track to Runway
Long before this collab, the PUMA Speedcat had its roots in the racetrack. First introduced in the late ’90s, it was designed for Formula 1 drivers who needed lightweight precision and maximum ground feel. Its slim silhouette, low stance, and grip-driven outsole became its trademark. Eventually, the Speedcat transcended its motorsport origins and made its way into streetwear — becoming a cult favorite for its sleek, minimal profile.
Fast forward two decades, PUMA began exploring the idea of blending performance heritage with lifestyle design. The “Ballet SD” version was born from that vision — taking the DNA of the Speedcat and infusing it with ballet-flat inspiration. With this model, PUMA broke boundaries between sport and art, transforming a racing shoe into a movement piece. The ballet ribbons aren’t just decoration — they’re symbolism: control, discipline, and elegance redefined for the streets.
🌷 Rosé’s Influence: Grace in Motion
Rosé’s influence on this design can’t be overstated. Every part of the campaign — from the visuals to the styling — mirrors her unique duality: soft but strong, calm but commanding. Her background as a performer trained in both dance and music gave her a deep understanding of movement, which shows in how the Speedcat Ballet SD fits and flows. When she moves, the sneakers move like part of the choreography — not just an accessory, but an extension of her artistry.
The campaign video quickly went viral worldwide, resonating not only with BLACKPINK fans (Blinks) but also fashion editors, stylists, and sneaker collectors. In Singapore, it’s already trending across TikTok and Instagram, with fans showcasing styling — pairing the sneakers with everything from flowy skirts to oversized cargo pants.
✨ A Sneaker That Connects Worlds
The PUMA x Rosé Speedcat Ballet SD connects cultures and generations. It’s the first sneaker that speaks equally to streetwear lovers, K-pop enthusiasts, and casual wearers who appreciate balance and beauty. For sneakerheads, it’s a piece of history — the revival of a motorsport legend. For fans, it’s a way to step into Rosé’s world. And for the everyday fashion lover, it’s a shoe that turns a simple walk into a performance.
In Singapore, this sneaker perfectly fits the city’s rhythm — fast-paced, stylish, global. Whether you’re dressing up for Orchard Road strolls or down for Bugis backstreets, the “White Black Frosty Pink” palette blends seamlessly with any outfit. Pair it with denim, cargos, or even dresses — the ballet ribbons make every look distinct, elegant, and social-media ready.
🔥 SneakSurf Singapore Exclusive Drop
At SneakSurf Singapore, we’re proud to carry this limited release — a sneaker that represents not just design innovation, but cultural movement. Quantities are limited, and global sell-outs are already being reported. This isn’t just another collaboration; it’s the intersection of speed, artistry, and identity — and it’s happening right here in Singapore.